Information-Based Selling Roadmap for CPG


This major CPG entity’s Convenience and Food Service goal was to create a world-class information and insights driven culture to build their go-to-market sales planning and execution capabilities in order to increase go-to-market effectiveness, drive competitive advantage, and accelerate growth.

The existing roadmap was overly technology-centric and boiler-plate, and failed to demonstrate how business value would be captured.


Daugherty provided a rapid (1-day) Business Prioritization & Planning workshop, using our 15-point CPG & Retail Leading Practices Framework. An actionable roadmap was completed in just 8 weeks that focused on:

Business Result