JR Slubowski Director Digital Engagement & Analytics

JR Slubowski is an integrated marketing strategy, customer engagement and loyalty professional with over 15 years of experience. As a Director in Daugherty’s Digital Engagement and Business Analytics Center of Excellence, he’s helping clients create, implement and evaluate their customer engagement initiatives.

Prior to joining Daugherty, JR was an Associate Partner for LoyaltyOne Consulting where he managed client relationships and a team of consultants, analysts, market researchers and project managers. He’s worked on million dollar projects for companies like Dillard’s, Domino’s and others. Working in multiple industries, including retail, financial services, restaurants, and agriculture, some of his specialties are customer loyalty, customer segmentation, product development, behavior and statistical modeling, and more.

JR has his Master’s from Northwestern University in Integrated Marketing Communications and has taught marketing courses as an adjunct professor at Maryville University in St. Louis, where he is based. He’s also generous of his time, having volunteered in the past with Junior Achievement, Gateway Pet Guardians, and served on the People with Disabilities Allocations Committee for United Way. When JR’s not flexing his business smarts for Daugherty’s clients, he enjoys playing competitive tennis (most days), cooking elaborate meals, and drinking really good wine.