Working with the Chicagoland chapter of Ronald McDonald House, Daugherty donated nearly 1,000 hours to identify a Customer Relationship Management (CRM) solution that could handle focus areas around:
• Risk Management
• Process Automation
• Standardized Policies and Procedures
After interviewing 15+ stakeholders, we identified 15 capabilities, which we then mapped to about 20 providers against the breadth of their capabilities and their differentiating qualities. Ultimately, we whittled the list down to five CRMs that offered robust business functionality and opportunities for innovation.