Daugherty’s Creative Services Team Wins International Award
The Daugherty Creative Services team took home a Gold MarCom award in the Print Design category for a group of promotional pieces that headlined a targeted campaign to Agile practitioners.
The MarCom Awards is one of the largest and most-respected creative competitions in the world, receiving over 6,000 entries each year from some of the largest agencies and marketing departments from around the globe.
The promotional pieces the team submitted incorporated Daugherty’s brand, common Agile themes and witty references to pop culture. The reception was so strong, several people inquired about purchasing T-shirts and other apparel featuring the designs.
“Much of our work is client-centric and proprietary,” said John Hartmann, Creative Services Manager. “So it’s always nice when we have the opportunity to showcase our capabilities and skills to the world and to say, ‘We did that.’ To receive recognition and praise like this from the Marcom Awards is just icing on the cake.”
The Daugherty Creative Services team is skilled at making complex and technical concepts clear and relatable — infusing personality and emotion to reach the intended audience.
“I’m proud of our Creative Services team,” said Jan Daugherty, Vice President at Daugherty Business Solutions. “They understand the innovation at the heart of Daugherty Business Solutions and communicate it in a way that truly differentiates us from others in the consulting industry.”