Data Marketing

Our retail corporation client invested heavily in a third-party Media Mix Modeling (MMM) tool to assist on the Return on Ad Spend (ROAS) of their marketing budget. 10 months post implementation, the tool was still not producing the strategic results they were hoping to achieve or measuring the effectiveness of...

Master Data Management

Daugherty can move you beyond siloed solutions, helping you maintain data in one location around one source of truth and enabling you to achieve success across lines of business, channels, sub-domains, functions and applications. Our think-strategic-act-tactical approach ensures master data is not just focused around technology, but rather around business needs....

Kafka

Apache Kafka is an open-source, stream-processing software platform used to build real-time data pipelines and streaming apps. In data warehousing, batch ETLs tend to get tangled and experience lags in data delivery. Apache Kafka provides a unified, high-throughput, low-latency platform for handling real-time data....

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