Customer Engagement & Digital

Digital engagement is forcing companies to adopt omni-experience approaches, where they interact with customers in real-time and through the channel(s) their customers choose. Businesses are increasing their digital marketing budgets with more focus toward social media and mobile. We will help you get in front of this phenomenon, whether it’s by providing the necessary touch-points or gleaning deep insights from your social analytics.

CS and UX Journey Mapping

We help clients better understand their customers, brand and competition and what the target experience for their customers should look like.

Customers Expect a Seamless Experience

Using a cross-channel framework to evaluate your customer touchpoints, Daugherty guides the highest payback areas needed for ongoing success across all media. We quantify digital, traditional and back-office capabilities to sharpen planning and accelerate progress.

Your Time, Your Teams

Daugherty has partnered with dozens of major retailers to tackle the challenges of implementing flexible fulfillment programs successfully, and has developed applications to engage customers by:

Creating Go-to-Market engagement strategies leading to a 5% sell-through velocity at the retail level

Improving mobile customer notification journeys for prescriptions through unified communication channels

Analyzing advertising and marketing data to continuously improve business strategy for a 25% growth in new brand distribution

Developing a social, mobile couponing application and corresponding web presence – increasing customer loyalty and introducing a new social commerce channel and sales

Delivering an omnichannel analytics tool from inception to rollout that allows a major retailer to position items strategically between stores and online

Customer Engagement & Digital, Perspective, Software Engineering

Daugherty Partners with Global Supply Chain Institute to Deliver Thought Leadership

Working alongside The University of Tennessee –Global Supply Chain Institute (GSCI) and executives from Fortune 500 companies, Daugherty Business Solutions is delivering tho...
Customer Engagement & Digital, Data & Analytics, Perspective, Software Engineering

Daugherty Enhances Chatbot with AWS to Improve Knowledge Sharing of Bayer’s Data Assets

Every time an organization expands, it experiences compartmentalization — departments become efficient using their own processes and platforms, whereas other internal teams ...
Customer Engagement & Digital, IOT/Mobile, Perspective

Kafka

Apache Kafka is an open-source, stream-processing software platform used to build real-time data pipelines and streaming apps. In data warehousing, batch ETLs tend to get tang...