Daugherty x Augeo

An AWS Case Study

Augeo Affinity Marketing is a leader in engagement, loyalty and incentive platforms developing new solutions and innovative technology. With more than 40 years of experience, Augeo clients include many Fortune 500 companies, supporting hundreds of engagement solutions worldwide. Card-linking programs benefit nearly 250 million people in the United States, and Augeo leads the nation in card-linking solutions.

The Challenge

Card-linking technology allows consumers to “link” a credit or debit card to a cashback program to receive a discount or loyalty benefit automatically, with no program to join and no integration required by the merchant.

As Augeo’s market share continued to grow, their team didn’t have the bandwidth to focus on largescale resource management.

The Solution

Daugherty led an RPM Inception and Elaboration engagement to determine a more streamlined infrastructure. Daugherty migrated Augeo Marketing’s legacy 40+ node data processing cluster to a leaner Amazon EMR and Simple Storage Service (S3) Data Warehouse.

Using AWS services, Daugherty modernized Augeo’s data infrastructure and enabled flexibility to scale as Augeo’s business continued to grow.

AWS Services Used
Amazon EMR
Amazon S3

(Simple Storage Service)

The Benefits
Architectural Improvement Identification

Used Daugherty’s proprietary RPM approach to achieve stability in the cloud platform

Cost Reduction

Reduced annual platform cost by moving to AWS’ cost-efficient solution

Infrastructure Modernization

Migrated to leaner AWS Cloud

About APN Partner and Amazon Web Services

Daugherty, in collaboration with our clients, utilizes our expertise in business alignment, delivery leadership, software engineering and data analytics to craft effective business solutions.

Daugherty is an Advanced AWS Partner Network (APN) Consulting Partner. We have a proven track record in architecting and implementing solutions on AWS.

To learn more about how AWS and Daugherty can help your business, visit our AWS page.

Ready to differentiate your organization?

Contact Us
Back to Top Button