Speaker Series Event

Hyatt Regency O'Hare (Map)
9300 Bryn Mawr Avenue
Rosemont, IL 60018

Tuesday, May 06, 2008
9:00 am - 12:00 pm

Daugherty Thought Leadership Series Agenda

KEYNOTE PRESENTATIONS

Bill Inmon widely recognized as the "father of data warehousing"

Julio Ortiz
Sr. Director, Business Applications at McDonald's Corporation

Unstructured Data Integration--Conquering the Next Frontier in your Dataquest.

We live in a new world of commerce and economy. With business growth comes an unprecedented explosion of data. As a result there are an increasing number of laws and compliance challenges regarding the integration of data from sources like email, text attachments, etc. into the data warehouse. Bill will be presenting in this seminar, the new concepts and techniques to be followed in integrating unstructured data into your data warehouse and the potential issues and risks to be mitigated in the process.

CASE STUDY: McDonald's Corporation

Julio Ortiz, will share how his team at McDonald's is using unstructured data to drive key decisions with the McDonald's business model. Challenges include:

• Data integration of customer experience data, 800# complaints, weather data, and operation reviews
• Alignment to structured data in order to effectively support the business requirements

INDUSTRY PANEL AND Q&A

Facilitated by Todd Nash, Daugherty Business Solutions
Panelists include:

• Bill Inmon – Founder Inmon Associates and the Father of Data Warehousing
• Julio Ortiz - McDonald's Corporation, Sr. Director, Business Applications
• Michelle Kazlauski - Hallmark Services Corporation, Executive Director Business and Strategy
• Anthony Abbattista - Allstate Insurance Company, Vice President Technology Solutions
• Krish Krishnan – Daugherty Business Solutions, Principal and B EYE network industry expert

In addition to continuing the discussion on structured/unstructured data, the panel will welcome questions about other BI challenges, such as:

• Predictive Analysis
• Use of Database Appliances
• Customer Data Integration
• Real-Time BI
• Audit, Balance and Control for BI Systems